I have completed the following projects at Atlantic Cape Community College for my media studies major:
Radio Commercials
In my Audio Production class in fall 2024, I produced several radio commercial projects that had multiple sound effects and background music. One commercial was the Halloween commercial where I added sound effects of laughter, wolves howling, and the wind blowing. There was also the car commercial where I applied sound effects of a car beeping, motor running, and door slamming. In addition, there was the Wawa commercial promoting their 4th of July event; for this one I included sound effects of fireworks and people cheering. Finally, I created a 60-second commercial for the campus restaurant Careme’s, where I highlighted the quality of their food and service and added sound effects of background chatter, chopping, dishes banging, and frying. I used Adobe Audition for these projects.
Video Projects
In my Digital Video Production class of fall 2024, I filmed or edited several videos. For instance, I edited a video about a member of the ACCC baseball team and how he balances both baseball and school. In addition, I filmed a product commercial for the pill Accelerate, which keeps you awake. Finally, working with a group, I filmed and edited a 90-second news story about a wild peacock roaming around the ACCC campus, interviewing people as to whether they had seen the bird. I used Adobe Premiere Pro for these projects.
Multi-Page Magazine Spread
For my Graphic Design class in Fall 2024, I created a magazine cover and spread featuring myself and my work. Using InDesign, I constructed the layout and composition of the magazine pages, choosing appropriate fonts, colors, images, and etc. Through this project I was able to showcase the work I had completed in this class, including a menu, business card, and a T-shirt design.
Analysis of Make Every Day Earth Day Poster by Peter Max
For my Visual Communication class in Fall 2023, I analyzed the Make Every Day Earth Day poster by Peter Max (1992). I carried out a visual inventory, discussing its composition, visual cues, cognitive elements, semiotics, and Gestalt laws. For example, I discussed how the two different scenes in the poster complement each other in color and mood and work together to convey the poster’s meaning. In addition, I explored many perspectives of the poster, such as technical, historical, and cultural perspectives. For instance, I explained the history of Earth Day posters and how Max’s poster compares to others. Finally, I reviewed my personal reaction to the poster and how it has affected my view on art in the creative process.
Pepsico Marketing Analysis
For my Principles of Marketing class in Fall 2023, I carried out a marketing analysis of how PepsiCo incorporates its mission in the many aspects of its business. Pepsi’s mission is “Create more smiles with every sip and every bite” and I examined how well this mission is reflected in their packaging, social media activity, events, and others.
I found that Pepsi was successful in tying its mission into its various marketing efforts. They take a positive approach to their products and customers, such as sponsoring sports and cultural events and sharing entertaining social media posts. In addition, Pepsi has a lot of community outreach focused on environmental, social, and governance areas. For example, they aim to limit resources being taken from the environment while also sustaining the planet for the people of the next generation. Furthermore, Pepsi also maintains positive relationships with their workers to make them feel safe, important, and offer benefits.
Refreshing Panera’s Reputation: A Campaign Plan
For my Public Relations class in Spring 2024, I participated in a group project to develop a marketing campaign plan for Panera to rebuild its reputation following the controversy over its Charged Lemonade. Several deaths and illnesses were attributed to the high caffeine content in the drink, which complainants claimed the restaurant had not clearly labeled.
For this project, I served as president of the team, coming up with the idea for the project and the campaign objectives. Our plan had objectives for reaching both a general audience and a target audience, which we determined to be health-conscious Generation Y, ages 25-44. Our marketing plan included the following:
- Healthy Options Ad Campaign, consisting of a press release and TV and radio ads, to promote Panera’s healthy options
- New Kiosks Ad Campaign, consisting of online, radio, and print ads, along with posters displayed in select stores, to introduce Panera’s new kiosks through which customers can place their orders
- Special Events dedicated to community outreach and preserving the environment, such as planting trees, offering free cooking lessons, and a charity drive for the homeless
- School visits by Panera representatives to talk to students about healthy food options
- Benchmark and post-campaign surveys
- Post-campaign evaluation